Marketing Research

We offer clients the unique combination of marketing research skills combined with extensive business experience and expertise. Our industry involvement in the successful marketing of new products is combined with those skills needed to conduct qualitative and quantitative research studies.

We listen carefully to all needs and design marketing research studies that provide reliable findings within controlled budgets. Clients also benefit from our active involvement in all phases of the research.

Typical information gathering tools include:
- Focus groups
- Telephone interviews
- One-on-one interviews
- Web-based studies
- Teleconferences
- Convention intercepts

Our research capabilities cover primarily the U.S. and Europe, and all areas of the world through web-based studies. We design and organize the study, conduct the field work, manage the information gathering and editing, analyze the data and author the finished report. The field instruments are developed in concert with the client and they are encouraged to observe some portion of the field work.